Role of a Butler

Throughout history, the word â€Å"butler† has always been associated with service. The dictionary defines a butler as â€Å"The principal manservant of a household. † This definition remains true even when the butler is employed in a hotel. When a guest checks in and has occupied his suite, then this becomes his household. The butler caring for him becomes the â€Å"manager† of the suite (household) and in effect an employee of the guest. Services butlers offer differ from place to place, but their activities are basically centered around making the guest more comfortable and sparing them from having to do tedious and time consuming task. A hotel butler is an ambassador who sells the hotel just as much as anyone else and should be considered a key player in a team of professionals striving to deliver a level of personalized service that exceeds not only the expectation of the guest but will add a point of difference from the service provided anywhere else. Butlers are trained to provide a very personal, and detailed service to their guests. Their main function is to take care of their guest requests, bookings, reservations, problems, complaints, supervise and co-ordinate every service that the guest receives in suite and to ensure guest satisfaction by paying attention to the smallest detail from arrival to departure. Butlers are given the awesome responsibility of contacting guests before arrival to determine their wishes and ensure everything that they like and want to do is arranged before their arrival. They personally greet guests on arrival, take care of their needs and introduce them to the facilities if they are not familiar with them. They ensure suites are ready, they unpack their suitcases, iron, clean and mend anything that is broken. They provide whatever room service needs the guests may have, from making reservations, purchasing items, bringing and serving food. Butlers are often expected to provide morning wake up drinks, lay out clothes, and keep the guest moving smoothly from one engagement to another. When the time comes to leave, the butler packs the suitcases and ensures a smooth departure. Having developed a close relationship with the guests, he then stays in touch and ensures the guest returns. A good butler should be multi-skilled and possess certain natural character traits in order to excel at his or her job. They need to possess good organizational skills and communication skills so they can carry out their tasks and perform their job in an efficient manner. They should be flexible and accommodating to a guest’s needs; capable of dealing with people of all ages and from different cultures; friendly, loyal and very subtle and unobtrusive. They have a responsibility to take ownership of any problems while removing worries and chores from the guest experience; and in the same breath foster that one of a kind unique relationship with them. As an individual who has developed a passion for guest satisfaction and one who works tirelessly in delivering flawless services in a highly professional manner, I am convinced that the role of a butler is an excellent job opportunity for me and I most certainly do possess all the above mentioned character traits that exemplifies a superb butler.

Personal Morality Essay

Introduction I would not have believed you two years ago if you told me an individual’s single decision could have such a profound effect on not only their lives but that of their family, their employer, the economy and even the world. The life we lead and the choices we make affect more than ourselves, as evident with the current economic turmoil we are in today. If a consumer would not have exaggerated their income to qualify for a mortgage they knew they would not be able to afford. If the mortgage lender would have verified the information on the application and if they found inaccuracy they would have rejected the loan instead of looking the other way; would our nation’s economy be in the situation it is today? Personal ethics, values, morals; however you wish to describe them, play a role in every single decision we make; we want others to believe we are a good person, someone that can be trusted. But as we are painfully aware not everyone has a moral compass by which they live. I believe that we are strongly influenced by our environment; I was raised by two loving parents who taught me right from wrong. I was raised Catholic and attended church every week; I was an altar boy and lector for our church; I had a positive relationship with all the clergy members I encountered and believe this too is part of my moral fiber. Although not a practicing Catholic, I do pray every day and believe in God and that we will ultimately be held responsible for our actions. Unfortunately only 63% of American children grow up with both biological parents according to a report conducted by The State of our Unions (2007). A great number of children are being raised by a single parent who themselves were raised by a single parent. I believe that a lack of a two parent household reflects the current moral climate we are in today. I will concede the fact though that just because a child is raised by a single parent does not mean that the child will lack values or morals; I have encountered several children raised by both parents that have poor social values and make poor decisions and just don’t seem to learn from them. Just recently my wife and I had dinner out and I was debating between several different wines. The server asked if I would like a sample of one of the wines to help me make my decision. I accepted the offer and enjoyed the wine so much I had two glasses of it. When I received the bill at the end of the dinner I noticed that our server only wrung up the wine sample which was at no cost and never charged me for the two glasses of wine. I told our server she had forgotten to charge me for the two glasses of wine; she seemed quite shocked and said â€Å"Oh you’re honest†. I jokingly told her that two glasses of wine wasn’t worth burning in hell for; I gathered from her reaction that most of her customers would never have said anything. I recently recounted my experience at the restaurant to friends and colleagues and I was quite surprised to learn that the majority of them said they would not have said anything; they would have paid the bill and left. I then recounted an experience I had with The Home Depot; I purchased a John Deere riding tractor several years ago while living in Green Bay. Two weeks later I received a voice mail from The Home Depot stating that they would like me to come in and pick up my tractor since it was the end of the season and they would be moving them into storage. I was quite shocked when I received the call since I took the tractor home the day I purchased it; apparently the employee that assisted me with the tractor never completed the paperwork that noted I had already taken delivery of the tractor. When I recounted this story almost all of the people said they would have told The Home Depot of the error. The consensus I gathered from both scenarios is that the tractor’s value was almost $1700. 00 where as the price of two glasses of wine was about $15. 00. For many it seems morality has a price limit. I recently took my stepdaughter shopping; she wanted to pick up a gift for a friend who had driven her to the airport. Samantha picked out a necklace for her friend and also found a couple of pairs of earrings for herself. Samantha and I met my wife for dinner after shopping and while showing my wife what she purchased for her friend she noticed that she was not charged for a pair of the earrings. She asked my wife and I what she should do, and I used this opportunity as a teaching moment and asked her what she thought she should do. She said she didn’t know, and I told her that she was an adult and although being an adult is not always easy that she would have to make her own decision and live with the consequences. Samantha decided she would return to the store and inform them of the error and pay for the pair of earrings. I was proud she had came to her decision but hope that the next time this happened that she would not have to ask for advice and would ultimately do the right thing Conclusion I have been instilled with what I feel is great moral character. I feel my morality is a direct reflection of the environment in which I was raised and I thank my parents, teachers, family and friends for shaping the man I am today. I wish everyone could have had the fortunate experience I had growing up; I believe that the world would be a much better place to live if we all had a working moral compass.

Evolution of Management Accounting Term Paper Example | Topics and Well Written Essays - 2750 words

Evolution of Management Accounting - Term Paper Example Since then, there has been gradual development and implementation of changes in managerial approaches to match the new business requirements (Riahi-Belkaoui, 54). However, the business environment has been undergoing tremendous developments both in nature and scope over the last six decades (Bhimani, 76). This is due to emerging innovations and increase in operations as a result of globalization. Therefore, each business should be aware of its goals and develop strategies for accounting to achieve its goals of production more effectively and efficiently. As a result of 1980s innovations, there is an increase in competition for the businesses which requires a change in the way businesses use to make their financial reports and regulate their operations (Kaplan, 399). Due to poor stock market performances of 1920s, business directors started focusing on creating financial report as a financial reporting requirement at that time hence limiting the growth of management accounting strateg ies. As a result of emerging competitions among the world nations, Automobile manufactures of Japan forced Americans and European nations to establish broader view of business performance based on value and service as opposed to assessment based on efficiency of output (Kaplan, 394). The business performance has been undergoing a lot of changes aimed at improving their operations and increasing the managerial efficiency. The ancient strategies are inadequate to match the modern requirement for effective business operations (Riahi-Belkaoui123). This is because in the modern period business are focusing on cost reduction and profit maximization through technology and advancement. There is no room for errors in the current period since a slight defect could make... As a result of 1980s innovations, there is an increase in competition for the businesses which require a change in the way businesses use to make their financial reports and regulate their operations (Kaplan, 399). Due to poor stock market performances of the 1920s, business directors started focusing on creating the financial report as a financial reporting requirement at that time hence limiting the growth of management accounting strategies. As a result of emerging competitions among the world nations, Automobile manufacturers of Japan forced Americans and European nations to establish a broader view of business performance based on value and service as opposed to assessment based on an efficiency of output. The business performance has been undergoing a lot of changes aimed at improving their operations and increasing the managerial efficiency. The ancient strategies are inadequate to match the modern requirement for effective business operations. This is because in the modern pe riod business is focusing on cost reduction and profit maximization through technology and advancement. There is no room for errors in the current period since a slight defect could make the business to lose its entire operations to the competitors. Furthermore, businesses are focusing on minimization of the expenses through reduction of inventory. Therefore, businesses have to develop production strategies to ensure they meet daily client’s needs without surplus or deficit as a result of a deficiency of inputs.

Parent's perspective towards childhood obesity in early years Dissertation

Parent's perspective towards childhood obesity in early years - Dissertation Example Childhood obesity is a rising problem. It is defined as having a BMI of equal to or greater then 95% of the population (Deckelbaum & Williams, 2001, p. 240s). There are a number of reasons why childhood obesity is on the rise. Increase in television viewing is one culprit (Reilly, 2004). Increases in fast food intake is another (Bowman et al., 2004). There are a variety of reasons for childhood obesity, but one thing is clear - childhood obesity is a problem, as it leads to a range of health problems for the obese child, including diabetes, hypertension and heart problems (Deckelbaum & Williams, 2001, p. 240s). Because childhood obesity is such a problem, and it is becoming more and more widespread, there is a need for a study to understand the problem better, including the reasons why the problem is becoming so widespread, and what can be done about it. This study seeks to find another factor that might be somewhat overlooked, and that is the role of the parent and the educators of children, and how parents and educators may work together to combat this problem. Specifically, this study seeks to understand how a parent's habits might be transmitted to his or her child, and whether educators can make a difference if they work with parents to help the parents understand how to help their child. This study also seeks to understand what role that parents play in childhood obesity – is it because the parents are too lenient with their child? Or is it because the parents have bad habits themselves, therefore the child learns all these bad habits? Perhaps it is because the parents simply do not have time to prepare food.... 240s). Because childhood obesity is such a problem, and it is becoming more and more widespread, there is a need for a study to understand the problem better, including the reasons why the problem is becoming so widespread, and what can be done about it. This study seeks to find another factor that might be somewhat overlooked, and that is the role of the parent and the educators of children, and how parents and educators may work together to combat this problem. Specifically, this study seeks to understand how a parent's habits might be transmitted to his or her child, and whether educators can make a difference if they work with parents to help the parents understand how to help their child. This study also seeks to understand what role that parents play in childhood obesity is it because the parents are too lenient with their child? Or is it because the parents have bad habits themselves, therefore the child learns all these bad habits? Perhaps it is because the parents simply do not have time to prepare food. Are the parents aware that their child has a problem, and, if so, are they interested in helping them, and what are they interested in doing to help the child with his or her weight problem? This study also seeks to understand children, and why they might choose healthy food or unhealthy food. These are the aims of this study. The purpose of this study is to remedy these problem/s of childhood obesity.Perhaps there is an educator who has a good idea that might address the problem, or perhaps a parent might have a decent idea as well. The ultimate goal is to determine a course of action that educators and parents might

Biology Essay Example | Topics and Well Written Essays - 1250 words - 3

Biology - Essay Example In combination with cloning such genetic material was able to bring about the desired change in a plant’s genes. This technique was accurate, fast and inexpensive (Wilmut). The process of making identical copies of living matter like cells or organisms is termed as cloning. These copies are called clones and they are genetically identical. Several organisms employ the technique of cloning, in order to reproduce (Wilmut). As such this process entails the obtention of identical copies from the parent. This process is asexual and results from the mitosis of a single fertilized egg (clone ). Cloning techniques are utilized by scientists to create exact copies of cells or organisms that possess valuable characteristics. Researchers in the area of cloning are always on the lookout for its application to medicine, biological research and industry (Wilmut). Scientists have applied this cloning technique to even animals, and have successfully produced animals that have considerable immunity to disease. The day is not far off, when scientists will use cloning to increase the number of members in endangered species, and also regenerate species that have become extinct (Wilmut). In respect of the cloning of animals, scientists had cloned frogs by the 1950’s. This process enabled scientists to create animals that had the genetic properties of just one parent. In the course of this technique, the genetic material of the egg cell had been supplanted by DNA of the adult frog’s body cell’s nucleus. Subsequently, these modified cells went through all the stages of a normal fertilized egg and culminated in an embryo (clone ). The cloning technology has considerable application in industry. Bacteria, that eat toxic substances like gasoline or industrial chemicals that cause pollution, are obtained in significant quantities by the cloning process. These cloned bacteria are as efficient as the parent bacteria in

Is Inclusion a Positive Movement Essay Example | Topics and Well Written Essays - 2500 words

Is Inclusion a Positive Movement - Essay Example Thus, inclusive education has met with resistance from all quarters and just like those parents who felt that their children should not be educated with blacks, many parents and teachers today still have a muted sense of distaste for inclusion. However, it has to be understood that every child that is born in a society is owed something and has to live in the real world. Thus, inclusion is a better approach than segregation and the society will do far better if it were to try to accept the best inclusive practices and to try to embed knowledge into the environment for the continuous progress of all its members. This brief essay presents a discussion about inclusion in education. I certify that, except where cited in the text, this work is the result of research carried out by the author of this study. The main content of the study which has been presented contains work that has not previously been reported anywhere. Inclusion in education refers to the notion that students from a wide range of backgrounds and abilities should study in the same regular school with their normal peers and that schools should change the way in which they work to cater for the requirements of all students (Loreman, Pp. 15). It should be noted that inclusion has been encouraged in many countries from around the world as a positive means for encouraging the development of all students and also for encouraging tolerance (Hughes, Pp. 119). However, despite the fact that inclusion has been considered in a positive manner by many, critics of the policy of inclusion do exist and it has been said that the strain that is being introduced in schools as a result of inclusion is a time bomb which can explode unless inclusion policies are properly resourced (Allan, 2008, Pp. 1 -9). Although the concept of inclusion by itself has received much support, it is the financial and emotional cost for teachers who have to try so very ha rd to do

Construction Industry in the UK Essay Example | Topics and Well Written Essays - 1500 words

Construction Industry in the UK - Essay Example Issues discussed include the condition of the industry and where it needs to go from here. In the end some recommendations such as, the government trying to stabilise the economy will help the industry prosper in the upcoming future, the industry focusing on not only building structures but diversification and more research and development. The theme that I have chosen from the leadership module is communication. Communication is the process through which we can assign and convey meaning to create shared understanding. It is basically exchange of thoughts and ideas from one person to another. The built environment/construction industry sector is a vital part of our economy. Human beings need houses to live in and that need to be built or constructed. Houses or structures have evolved through time. Today the structure of a building is more contemporary than. The industry is divided into three main sectors: the construction of building, heavy and civil engineering construction contractors and specialty trade contractors. The construction industry in the UK is quite large; it employs 2.2 million people and is Britain's largest industry. The industry is quite dangerous to work inn because of the large number of accidents that take place in the working environment. The industry accounts for 5 per cent of the UK GVA i.e. Gross Value Added. UK has the second highest level of construction value added per capita. The industry is worth 65 billion per annum and its total output in 2002 was 81.9 billion. It comes in the top ten construction industries in the world. The industry is skewed towards small firms, but these firms contribute a small share to the output and employment of people. Apart from all of this, the construction industry in any part of the world not only UK, is highly dependent on the business cycle. Any change in the environment affects the industry and decisions related to the industry. Thus, the better the economy is doing the better the environment for the construction industry to thrive in. Aims/Objective In this paper we will discuss the construction industry and we will see how the communication theme of the module affects the industry. Also, communication is a vital part of any industry or business environment, we will see the part that it plays in this particular industry. Literature Review The name of the literature is mentioned in the bibliography, but I will give a brief overview of all the literature that I went through in this section. According to the Fatal statistics released by Health and Safety Executive (HSE) for 2006/07 show there was a 28% increase in the number of fatal accidents to workers in the construction industry. Tragically 77 workers lost their lives in construction up from 60 in 2005/06, which was the lowest figure on record. (HSE Construction: Live Issues). Thus there are many health hazards in the industry. Corruption is also an issue even though the people involved in the sector have differing views about it making the problem very complex. A council has been developed to represent the professional bodies, research organisations and specialist business associations within this industry. This council is the Construction Industry Council (CIC). Internet has made a profound impact on the business communication in the construction industry. Free flows of information, open collaboration and diminishing international

Do culture and claims to human rights stimulate or limit change in Essay

Do culture and claims to human rights stimulate or limit change in international order - Essay Example Realism on the other hand believe that the way that international order is achieved is through states’ pursuit of power (Bromley and Smith, 2004). Liberalism theories of transformation are especially useful for analyzing whether or not culture and claims to human rights stimulate or limit change in international order. Liberalism theories draw attention to universality and particularity. In this regard, the question for consideration is different standpoints (particularity) find commonality and thus universality in structuring international order (Bromley and Smith, 2004). Human rights in the international political order is often perceived in terms of universality, yet strands of particularity are observed. Therefore, according to cultural relativism, while it is often claimed that human rights are universal because we are all human beings, there are individual claims that what rights are applicable and inalienable depends on cultural values, beliefs and practices (Donnelly, 2007). Cultural relativism is said to be more profound with the challenges resulting from globalization and a multicultural world (Ayton-Shenker, 1995). Disparities in terms of income, access to resources, cultural clashes and so on have raised concerns about whether or not universality in the international ordering can be achieved amidst profound and divergent particularity. Ayton-Shenker (1995) argues that cultural clashes and inequitable differences threatens the international order in that societies may inevitably resort to cultivating their own cultural values and identities. This research paper will therefore use liberalism theories of transformation, especially concepts of universality and particularity to analyse whether or not culture and claims to human rights stimulate or limit change in international order. This research paper hypothesized that if cultural relativism

The Gulf of Tonkin incident Essay Example | Topics and Well Written Essays - 2750 words

The Gulf of Tonkin incident - Essay Example The mutual distrust of the allies against each other resulted into great animosity and gave rise to war tendencies. It led to the arms and missiles race between USA and Soviet Russia. Neither sides fought a direct war against each other, considering the appalling consequences, but they constantly fought for control and power through their proxy countries. Devastating effects of these proxy wars can still be observed world over. The cold war proceeded through Berlin Blockade, Korean War, Vietnam War, Cuban Missile Crisis, and Soviet-Afghan War and on. Each of these wars had its disastrous and long running effects on the world history. Vietnam War amongst these proved to be a non-repairable mistake for America in the long run. In the cold war era America suffered severe setbacks in its war against communism. Ex: Cuban incident, Berlin wall, military losses in Laos. It was becoming extremely important to re-establish America's position on the world map. Irrespective of this, for years historians have debated America's entry and position in seemingly hopeless situation such as Vietnam War. With this loss of face against communism, since Kennedy administration, it became all the more essential for President Lyndon Johnson to prove himself as a warrior against of peace which he projected himself as, throughout the Gulf of Tonkin crisis. The secret mission of patrolling on North Vietnam coast was undertaken and was named as Desoto by the Pentagon. On 31st of July 1964, American destroyer USS Maddox began electronic intelligence collection mission in the Gulf of Tonkin. On 2nd of August Maddox claimed that it was attacked by the North Vietnam P4 patrol torpedo boats in international waters. However the Maddox claimed to evade the torpedo attacks and had to fire back in order to defend itself. Maddox suffered very minor damages in the attack. It claimed that out of the three North-Vietnamese patrol boats, one has sunk and the other has been heavily damaged. Maddox was later joined by another destroyer Turner Joy in South Vietnamese waters. Second Attack: On 4th of August Maddox launched another Desoto patrol on the coast of North Vietnam. Turner Joy was also accompanying Maddox. The destroyers claimed to have received signals indicating attack from the North Vietnamese navy. The firing went on for 2 hours targets based on radar and radio signals and electronic and visual reports of the enemy. Captain Herrick sent in his message sent to Washington suggested, "Review of action makes many reported contacts, and torpedoes fired to be doubtful. Freak weather effects on radar and overeager sonar men may have accounted for many reports. No actual visual sightings by Maddox. Suggest completed evaluation of the situation before any action is taken" *. Herrick also recommended a thorough review of the situation before any decision or action to be implemented. He also stated that there could have been misunderstanding due to weather being highly unstable and unclear. The reports of torpedoes being fired were also doubtful as the torpedoes were heard and not seen. Chances were the sound of torpedoes could have been sound of the propeller, which was mistaken. Both

Women and their role in the labor movement and unions in Canadian History Essay Example for Free

Women and their role in the labor movement and unions in Canadian History Essay Equal employment policy for women stands at an historic juncture in the advanced industrial democracies. In Canada, a federal Human Rights Act went into effect March 1, 1978 . It not only established a commission to handle complaints of discrimination but also introduced the principle of equal pay for work of equal value, making possible the adjustment upward of womens wages based on a comparison of the rates of pay for women who work in dissimilar jobs. This represents a radical departure from similar policy in other countries. Four approaches to equal opportunity and equal pay policy stand out: collective agreements between trade unions and employers; a legal strategy emphasizing litigation; a legal strategy involving administrative enforcement; and general employment and training programs. The activities of womens organizations and of women in trade unions facilitated the achievement of equal opportunity policy through these means. The time, courage, and commitment which so many women have given to formulating, implementing, and fighting for equal pay and equal opportunity policies are the bedrock of the successes that have been achieved. This work will develop a heightened appreciation of the womens labor movement and consider its role in Canadian history. Since the 1900s, Canadian womens groups have remained strong and consistent voices for reforming or creating policies influencing labor policies. At the turn of the century, several womens groups were actively involved in social reform, but the most influential was the National Council of Women of Canada (NCWC). Founded in 1893, NCWC was established by middle-class women who believed that womens mothering and nurturing within the home could be transferred to the public sphere, resulting in more humane and progressive social policies. This ideology has been labeled maternal feminism. NCWC lobbied for childrens aid societies, mothers pensions, minimum age-of-work legislation, and curfew and truancy acts as strategies to reduce juvenile delinquency. Although members campaigned for jobs for women in social work, teaching, nursing, recreation, and police work, they undercut the same professional advances by insisting that womens most natural place was at home. Numerous other womens groups began in the early years of the twentieth century. For example, the Young Womens Christian Association focused on providing a safe place for young urban working women to live, and has continued to provide accommodation, community activities, and support groups for women and their families up to the present. The Womens Christian Temperance Union promoted child protection legislation and reformatories for juvenile delinquents, as well as fighting for the prohibition of alcohol which was viewed as detrimental to family life. The Canadian Federation of Womens Labor Leagues also focused on concrete reforms of working conditions such as maternity leave and equal pay for equal work. Womens groups flourished during the first half of the twentieth century, although most accepted the patriarchal family and worked within the tradition of volunteerism. Mary Corse, member of the ITUs womens auxiliary and co-founder of the Womens Labor League in Calgary, was the lone candidate to win a seat on the school board. All other eleven candidates were defeated. After a spring of distraction and a summer of preparation, the Calgary branch of the Dominion Labor Party (DLP) came into being in September 1919. Its model was the Alberta DLP, formed eight months earlier, and both branches adopted a constitution and platform loosely based on those of the British Labor Party. Local labor figures were quick to point out this connection. The meeting concluded with the election of Pryde as party president, Alice Corliss as vice-president, and Edith Patterson as secretary-treasurer. This strong representation of women in senior positions in all, three of the seven executive officials were women would be an enduring feature of the DLP throughout the 1920s. According to historian Roome (1989), the Calgary DLP had a core of fifty to seventy-five active female members, consisting of single working women usually teachers or journalists and married women belonging to union auxiliaries. A Canadian-American Womens Committee on International Relations made up of the Womens Committee on International Relations of Canada and the U.S. National Committee on the Cause and Cure of War had been established to examine problems of joint concern to women. It held a conference in Montreal in April 1943 which was attended by seventy delegates. Frances Perkins, Margaret Bondfield, Rose Schneiderman, and several senior members of the ILO staff (including the Acting Director and Assistant Director) addressed the conference and discussed the wartime activities of the ILO. A round table session, at which Elizabeth Mayer Johnstone reviewed the wide gains of women during the war, gave special attention to the problems of domestic workers. A second potential influence on attitudes was the re-emergence of feminist activity in Canada during the 1960s. Second-wave feminism has challenged the many social and economic barriers to womens full participation in public life and widened womens experiences, aspirations and social expectations. The womens movement in Canada incorporates many different forms of feminist philosophies (for example liberal feminism, radical feminism and socialist feminism) which have all contributed to the policy objectives of the womens movement and constructed a â€Å"feminist† agenda for social change. Although the focus of these different strains is distinct and they have, at times, come into conflict with each other, they can often be found within a single movement organization such as National Action Committee on the Status of Women (NAC). The contemporary womens movement in Canada has benefited immeasurably from a long tradition of womens voluntary associations. Religious groups such as the Anglican Church Women, the United Church Women, and the Catholic Womens League, and other groups such as the National Womens Institutes (a national organization of largely rural and small town women), the National Council of Women, the Canadian Federation of University Women, the Imperial Orders of Daughters of the Empire, and the Fà ©dà ©ration des femmes de Quà ©bec, have been in existence long enough to have built national networks of women with some interlocking memberships and considerable ongoing exchange of information. The NAC developed from a coalition of these and other trade union and professional women. The improvement of equal pay laws in Canada owes much to a voluntary organization NAC. An umbrella organization with a membership consisting of approximately 130 Canadian organizations, NAC has a combined membership of about 5 million women. NAC later expanded its agenda and became an active lobbyist on behalf of the concerns of Canadian women. Since its inception in 1972, the organization has been active in the struggle for improved labor legislation, including the enactment into Canadian federal law of the ILO Convention 100 concept of equal remuneration for work of equal value. The main impetus for NACs formation came out of the pressure put on the prime minister of Canada and his cabinet by a group of leading Canadian women to create a Royal Commission on the Status of Women (RCSW). Royal commissions in Canada perform an important role in the study of special issues—from taxation, to the relations of labor and capital, to national security. The commissions vary widely in their composition and goals but the approach of most is similar. They research the issue, hold public hearings across the country, receive briefs, and make recommendations for legislative and administrative reform. On the matter of equal pay, this commissions recommendations were strong and sweeping. As a result, in 1973 the federal government appointed a Minister Responsible for the Status of Women and a government department (Status of Women Canada) to co-ordinate efforts to promote the advancement of women. Because women are closely aligned with children and family, numerous family policy issues have been promoted. In the same year, the federal government established the Canadian Advisory Council on the Status of Women (CACSW), a para-governmental organization to advise government and inform the public through research and education. For over twenty years, the CACSW researched and analyzed numerous issues relating to family policy, such as reproduction, family law, child care, and employment leave for family responsibilities. After the 1995 cut-backs, however, the CACSW was dissolved and some of its functions merged with government. Throughout the 1970s and 1980s, provincial advisory councils also monitored womens status and provided research and information on family issues. Feminist groups have also initiated and developed important family services at the local level, especially transition houses for women and their children fleeing from abusive homes. While the shelter movement began as a feminist alternative to mainstream social services, many transition houses now receive government funding. By the mid-1980s, however, womens groups focused more on preventing the erosion of social programs than on pushing for new ones, with greater public concern over government spending and a backlash against feminism. Since 1983, the conservative group REAL Women of Canada (Real, Equal and Active for Life) has argued that the state is undermining the traditional family by responding to alternative lifestyles and by funding interest groups such as NAC. REAL Women, with roots in the western Canada anti-abortion or pro-life movement and in fundamentalist Christianity, promotes stronger government support for home-makers but opposes abortion, liberal divorce laws, pay equity, and universal day care. Several recent innovative initiatives are worthy of note. In June of 1995, after a year of intense planning, three branches of the 10-day Quà ©bec Womens March Against Poverty converged on the National Assembly in Quà ©bec City to join 15,000 supporters. This March was initiated by the Fà ©dà ©ration des femmes du Quà ©bec, and organized by more than 40 groups including unions, anti-poverty groups, immigrant groups and womens organizations. The March was quite a success: in response to their nine demands, the Quà ©bec government agreed to raise the minimum wage; to introduce a proactive pay equity law; to deduct child support payments automatically; to set aside 5 per cent of social housing for poor women and five places for every 15 in non-traditional trades; to reduce the length of sponsorship for immigrant women; to allocate money to the social economy to generate jobs; to extend basic employment standards to those on workfare; and to freeze student fees. Building on this initiative, NAC and the CLC sponsored a national womens March Against Poverty For bread and roses, for jobs and justice in May and June of 1996. Caravans traveled to Ottawa from both the west and east coast stopping in over 100 communities. The March ended with a two-day womens Tent City and a protest rally of over 40,000 women at Parliament Hill which demonstrated against the right wing corporate and government agenda. The Canadian union movement was actively involved in building the World March of Women launched on 8 March 2000 and culminating on 17 October 2000, the International Day for the Elimination of Poverty. This worldwide activity endorsed by over 200 countries and 2200 organisations was initiated by the Fà ©dà ©ration des femmes du Quà ©bec modelled on their successful 1995 March. Over the past century, Canadian womens groups have made a strong impact on policy reform. The socialization explanation argues that the impact of the movement and the policy positions promoted by womens groups during this second wave of feminist activity, have led to growing differences in womens and mens attitudes. The Canadian womens movement has acted as an advocate for many political issues touching the lives of women. Social welfare policies, and questions of international and domestic force and violence along with feminism and equality issues have frequently been found on the movements agenda. By conveying pro-women policy positions to politicians and the general public through lobbying efforts, the mass media, and the educational system, the movement has become an active agent of socialization in society, providing a political space in which women can reconceptualize their social identity. Trade union women worked with community based feminist groups, both to build coalitions around key issues such as childcare and pay equity, and to pressure the union movement to respond to the feminist challenge. Canadian womens movement have had an important impact on the politics and practices of the Canadian life, weakening the tendency towards individualistic solutions and introducing (and reintroducing) a class perspective. Coalition strategies both respond to and highlight the significance of diversity in the Canadian context, that is, they represent recognition of power dynamics and an organizational alternative to homogeneous organizations. Whatever the debates about the â€Å"success† of the womens movement or about a perceived growing backlash against feminist goals, there is little doubt that in Canada it has greatly altered the political agenda and has helped pioneer new forms of political action. It has indeed brought â€Å"the personal† into the political arena. Works Cited Ball A. â€Å"Organizing Working Women: The Womens Labor Leagues.† Canadian Dimension 21(8): 1988. Cohen M. â€Å"The Canadian Womens Movement†. In Pierson et al., 1993. Everitt, Joanna â€Å"The Gender Gap in Canada: Now You See It, Now You Dont.† Canadian Review of Sociology and Anthropology. Vol.: 35 (2), 1998. Kealey, Gregory S., and Peter Warrian, eds. Essays in Canadian Working Class History. Toronto: McClelland and Stewart, 1976. Kearney, Kathryn. â€Å"Canadian Women and the First World War,† Canadian Woman Studies 3 (1), 1981. Palmer, Bryan D. Working-Class Experience: Rethinking the History of Canadian Labor, 1800-1991. 2nd ed. Toronto: McClelland and Stewart, 1992. Roome, Patricia. â€Å"Amelia Turner and Calgary Labor Women,† in Beyond the Vote: Canadian Women and Politics, ed. Linda Kealey and Joan Sangster,. Toronto: University of Toronto Press, 1989. REAL Women of Canada. Brief to Members of Parliament. 18 November 1986. Vickers, J., P. Rankin and C. Appelle. Politics as if Women Mattered: A Political Analysis of the National Action Committee on the Status of Women. Toronto: Univ. of Toronto Pr. 1993.

Background Of Nike Inc Commerce Essay

Background Of Nike Inc Commerce Essay This report is to identify and analyze as well evaluate Business ethics of Nike, Inc. Nike produces a wide range of sports equipment. Due to the volume and the market expanded for the products, Nike need to source for multiple manufacturers in different country in order to support its production. Herein, we will analyze ethical issues and dilemmas that Nikes International business operation had faced while manufacturing its goods in foreign lands. There are three ethical dilemmas been criticized towards Nike: sweatshop issue, child labour issue and discrimination issue. Besides that, we also will evaluate the ways Nike has dealt with those dilemmas. Nike had made six promises or initiatives to deal with their sweatshop and child labour issue, whereas compensation is used to solve the employees discrimination issue. This report as well covers the ethical best practices and values of Nike Inc. Nikes corporate social responsibilities and corporate governance will be discussed in details in order to evaluate the best practices and values that Nike had practiced. 1.1 Background of Nike, Inc. Nike, Inc. is a worldwide American corporation, which focus in design, development, worldwide marketing and selling sports product. It was founded by Bill Bowerman and Phil Knight on January 25, 1964 as Blue Ribbon Sports, and officially known as Nike, Inc. on May 30, 1978. Nike is headquartered near Beaverton, Oregon, in the Portland metropolitan area, United States. As of year 2012, Nike employed more than 44,000 people worldwide with an excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). Nikes brand alone is valued at US$10.7 billion making it the most valuable brand among other sports businesses (http://nikeinc.com/pages/history-heritage). 2.0 Nikes Ethical Dilemmas Nike has been accused for several ethical issues in developing and under developed economies, at sweatshops, hired child labour, and discrimination, which impacted their stakeholders. According to Freeman (1984), stakeholder is referring to any group or individual that can affect or is affected by how organisations carry its objectives (Crane and Matten, 2007). In order to reduce the impact to the stakeholders, Nike had tried to course correction and public relations as a measure to salvage the bad image generated by the accusation. According to Crane and Matten (2007), ethic is defined as pertaining or dealing with the study of morality and the reason that apply to elucidate specific rules and principles that determine the rightness and wrongness for certain action and the goodness and the badness of the motives for that situation or action. In this reports, three major ethical dilemmas will be analyze, child labour, sweatshops issue, discrimination issues. 2.1 Sweatshop / Poor Conditions of Working Environment Sweatshop also been known as sweat factory is refer to any working environment that is considered and negatively involved in poor, unacceptably difficult or dangerous situation that can harm the employees. Sweatshop workers worked for long hours and sometimes exceeding 14 hours daily with a pay below living wage. Nike were attacked for unethically took advantage of these labour markets. However, Nike has denied this claim many times, and expressed that they did not have any control over the factories. Nike factories in Vietnam, Korea, Taiwan, Indonesia and china been criticized due to the negative press are exposed to the public which been revealed from the interviews of factory workers interview, site visits and the protest by activist which showed is Nikes fault for allowing poor condition of working conditions are persist in these factories. According to ABC News, April 2010 in Vietnam, thousands of Nike factory workers went on strike due to poor working conditions and low wages. Beside that, workers were unable to leave the plant if they did not meet the quota or target before attempting to go home. All these showed Nike seriously committed to the violation of human rights. Thuyen Nguyen part of the Vietnam Labour Watch wrote one extreme situation documented in 1996, when 100 workers were forced kneel in the sun for an hour because one of the workers had spilled fruit on the alter. According to Vietnam Nike Fact Sheet (1996), 15 Vietnamese women workers told CBS News that they were hit over the head by their supervisor due to poor sewing. Two workers were sent to the hospital after the incident. Nikes CEO Phil Knight respond to above two incidents by minimized the first incident, stating incorrectly there were only one worker was truck on the arm. Besides that, fact sheet as well stated there were 45 women workers were forced by the Nike supervisors to kneel down with their hands up in the air for 25 minutes. Apart from that, Vietnam fact sheet as well stat ed that, Women workers form Nike factory told CBS News that they are forced to work overtime to meet a daily target which is set unrealistically high. Most workers at Vietnam Nike plants are forced to work exceeded 600 hours of overtime per year, and according to Vietnam Labour Law Article 69, the labour user and labourer are allow to work overtime, but it is limit to not more than four hours a day and not more than 200 hours per year. Nike factories in Vietnam are clear violation of this Article. In Vietnam case, workers are treated slavery, there are only 24 hours in a day but they have to spend 16 hours or more at work in order to keep a job, it is a complete denial of a right to life, or in other words is a human rights violation. Another case happened in International Womens Day of 1997, 56 women failed to wear the proper shoes into the Nike factory. In order to let they learn from their mistake through punishment, they were forced outside in the heat to run around the building . As a result of the punishment, many women fainted due to dehydration and spent the day in the hospital. This entire incident stated above was the physical abuse towards the workers. It is an embarrassment for Nike to have its image associated with sweatshops in Asia, the revelations is threatened to the sales of Nikes products. Sales were declining and Nike was being claimed by the media as a company who was willing to exploit workers and deprive them of the basic wage needed to sustain them in an effort in order to expand profits. 2.2 Child Labour Issue Another ethical major issue is child labour. Nike was labelled as forced children as slavery in hazardous working conditions for below-subsistence wages (Hill, 2009). According to Hill (2009), Nike was found for producing the popular Air Jordan sneakers using 11-year olds in Indonesia making 14 cents per hour. According to Hill (2009), a Nike factory which owed by Korean Subcontractor, hired children as young as 13 years old as workers for earning less than 10 cents per hour were required to work up to 17 hours a day without talking. Child labour is scattered all over Pakistan, but the greatest impact was on a north-western province called Sialkot. Sialkot is an important centre for the production of goods for export, especially sporting goods. Child labour exists in both the export and domestic sectors of the economy in Sialkot. In Pakistan, livelihood is difficult and many families had to push their children to employment. In year 1996, Life Magazine reported an article regarding the child labour in Nike Pakistan, this is when Nike was found hired children as their labour. The article included a photograph showed twelve years old boy, called Tariq was surrounded by the Nike soccer ball, which he spent most of a day to stitching together for the pay of 60 cents. When this photograph was exposed, activists all across Canada and United States were standing in front of Nike shop by holding up Tariqs photograph to pressure Nike to solve the problem. This had caused Nike faced ethical issue about its labour practice abroad, and as well faced to public relations impact which adversely affect their reputation and image. (http://www1.american.edu/ted/nike.htm). Nike factory in Pakistan, child labours were using in the production of soccer balls, more than 200 children some of which are as young as 4 or 5, involved in the process (Sengel, 2005). Children stitch soccer ball for only 60 cents an hour. According to 1.american.edu, Nikes entered in to the Pakistan markets was part of its long term strategic planning. Nike went into Pakistan, with having full knowledge of the favourable conditions prevailing in terms of child labour and has taken no precautions to prevent the use of child labour in the production of its soccer balls. Instead Nike has made a profit from their Pakistans contractor who has used bonded child labour in the production process. According to a Foulball campaign report, Nike has refused twice to have a check in their Saga-managed centre in Pakistan while conversely Nikes rival Reebok readily granted access to its Moltex-managed centre in Pakistan (http://www1.american.edu/ted/nike.htm). Several rumours come out regarding this matter, it let government have no choice to pressure Nike to look into and solve this problem. According to Teds case studies (1999), in Indonesian a 12 years old girl was working 70 hours a week, in an unhealthy environment plant making shoes for Nike. Nike is profiting from the cheap labour cost of production, due to the contracted factory is employing children to make the product. Nike ignored the laws that protecting the workers in prefer of cutting costs and lowering health standards. According to Cà ©sar Rodrà ­guez (2005), political leaders were bribed by factory supervisors in order to limit governmental interference. The leaders passed the messages to military and police units to overlook the conditions in factories so that the illegal environment could remain open and functioning. Leaders also were warned to watch for the signs of labour activists near the factories to prevent workers from aligning with activists for better conditions. 2.3 Discrimination Issue There was a court case on Nike discrimination issue in 2003 in Chicago. According to Barbara Rose the reporter to Chicago Tribune, 2003, this dilemma happened obviously, Nike Chicago was not complying with their matter of respect policy under the Nike code of ethics. Nike prohibited discrimination and harassment to happen, in order to prevent these situation happens, Nike provides employees with an effective complaint process. But, this court case has clearly showed that, there are not all the Nikes store is complying with their Code of Ethics. The plaintiffs of the case stated that African-American employees claimed that they are being segregated for poor treatment. The employees were alleged that Chicagos Nike had involved in discrimination issue that Nike segregated African-Americans into lower paying jobs such as stockroom or cashier positions. Besides that, African-Americans as well do not have opportunity to get promotion to sales position by failing to post job openings. Nike s store supervisor are only hired African-American into part-time rather than the full-time positions that can received better benefits, for example: health insurance and paid vacation, this condition of employment is vary than Caucasian staff. Caucasian staff was hired as full time staff which means they can get all the benefits of the company. Apart from this, African-American employees are subjected to searches when leaving the store, while Caucasian employees were free from such searches. According to the suit, work rules and regulations reg arding attendance, sick leave and employee discounts also were unequally applied. The area of the complaint is clear stated that this discrimination is the caused a hostile work environment. Nike Chicagos supervisor was not complying with the Nike code of ethics, under matter of respect policy. This dilemma leads to racial discrimination, which pressure the employee to sound out their rights by putting court case against Nike. Due to this is a sensitive issue, Nike was under the government pressure to settle this court case as fast as they could. 3.0 Action Taken By Nike to Deal with Ethical Dilemmas Ethical dilemmas faced by Nike is adversely impact their reputation and image. When reputation drop, sales as well will drop, due to customer will no longer confidence to Nikes products, and this will lead to financial impact to Nike. In order to overcome and solve to the ethical dilemmas that Nike had committed, Nike has come out the action to deal with the ethical dilemmas. 3.1 Ways Deal With Sweatshop According to the analysis in 2.1, Nike overseas contracted their works to foreign companies and therefore not under their direct supervision. However, when news about the harsh conditions was being revealed, actions were taken against Nike. According Global Exchange (2001), six promises were made by Nikes President, Phil Knight and Nike factories throughout the world were required to obey the rules (http://www.squidoo.com/nike-sweatshop-allegations). The first initiative is stop using the harmful chemical adhesive called toluene. Nike found toluene caused harmful effects to workers who are not properly guarded by wearing masks or gloves to prevent the poison and the fumes that it emits. To respond to this critic, Nike was able to create water-based adhesive athletic shoes, which has no such side effects. By this creation, Nike managed to establish a positive air quality control model for their competitors. Phil Knight also assured that Nike would continue with its research and ensure all Nike factories met United States Occupational Safety and Health Administration (OSHA) standards in indoor air quality. In order to assure this requirement, Nike stated that indoor air testing of all footwear factories and follow-up testing were required to conduct when necessary. These tests would be a climax in the final report that made by independent non-government organization (NGO). Nike were given three months of improvement or correction on the air quality levels from the date of the final report were made. Nike responded to the child labour ethical dilemma by practising the second initiative. Nike raised the minimum age of all footwear factories to 18 years old and raised the minimum age of apparel and equipment factories to 16 years old. Phil Knight reported that Nike has zero tolerance for underage labour, and there has never been a time in Nikes history where child labour has been a problem, as well that it really hasnt been a problem in the shoe industry as a whole (http://www.stanford.edu). In the third initiative, Nike is recognized the need for the independent monitoring of the manufacturing facilities. The monitoring system is a very important initiative; in the meantime it established a means of public accountability. By referring to immediately launching a structured monitoring system, Nike was implying that their current working conditions are sufficient. This initiative was improving and avoids the sweatshop condition which occurred in Nikes factories. By implemented this monitoring system, any of poor condition of working environment detected efficiently and the period take to solve the problem is shortened. Referring to 2.1 sweatshop issue which happened in Vietnam , 2003, this initiative practised by Nike factory and solve the sweatshop issue by paying the average wage of $54 a month; it is a three times the minimum for a state-owned enterprise. Nike job provide the benefit with a regular wage, with free or subsidized meals, free medical services and training as well as education. Better working conditions and higher pay lead the economic productivity been improved. According to Jakarta post (2011), Nike as well developing programs to train factorys manager cultural sensitivity as well as their leadership skills. To avoid any abusive treatment cases happen again, Nikes headquarters in Beaverton, Oregon has invested heavily in training managers and more closely monitoring their activities in the Nikes factories (Wright.S, 2011). The fourth and fifth initiatives are to improve and making positive contribution or offering benefits to employees. These initiatives are improving the Nike poor working conditions and child labour issue. Nike offered an educational program in the factories; including middle and high school equivalency course accessibility, as well as free class during non-working hours for all workers in Nike footwear factories. In these Initiatives, Nikes factories are encouraged to raise the pay of employees who complete the programme. Besides that, in Nikes fifth initiative, small business loan program provide funds to support thousand families each in the nations of Indonesia, Pakistan, Vietnam, and Thailand. This program provides loans to women who wish to create small businesses and as well support those unemployed women who can run small businesses that increase their familys economic well-being as well as subsidize to the societys overall development are the effort of this program. When the economics of families is increased, children will not need to work to earn living wage, therefore they can have better education. Finally, the sixth initiative is to support the independent research by sponsoring the university research or open forums to explore issues related to global manufacturing and reasonable business practices (Tim.c, 2001). Sponsorship made by Nike could increase their reputation and good image; it can be a method to release positive press which can please the public and stakeholders, so that the negative issue will be forgotten. By introducing and applying the six initiatives, Nike is practising descriptive stakeholder theory in their action taken. Descriptive stakeholder theory is defined as a company is trying to find out whether and how company actually do take into account stakeholder interest (Crane and Matten, 2007). From the six initiatives applied, Nike attempting to please their stakeholder by applying these initiatives, and it as well as guidelines to their management. Improvement can be seen, criticisms from the public is successful responded by these initiatives. Poor condition of working environment is closely monitored, low wages been raised, child labours been solved by providing benefits to employees, when a family income increased, children are not needed to work in order to earn living wage. Nike is aware to the ethical dilemmas they faced, and certainly precaution is developed to avoid such criticisms occur again. 3.2 Compensation The decision by paying compensation to the workers is one of the actions taken by Nike to solve their bad image that created to the public, they hope that by this case been settled, and the reputation of Nike could be increase. Nike has denied the accusation of discrimination issue in court. However, Nike settled the lawsuit by paying compensation amounted US $7.6 million. In addition, the settlement called to appoint a diversity consultant to ensure Nike Chicago complied with the consent decree. (David.S, 2007). Nike agreed in the settlement to improve their work force more tolerant and more diversity. For example: Nikes store in Chicago would need to have diversity consultant and all their supervisors and managers are required to train in diversity (Sachdev.A, 2007). By the agreement which Nike promised in the settlement, the discrimination issue and their business ethics been closely monitored. As a result, Nike can practised business ethically and convinced publics to trust their products again. 4.0 Nike Best Practices and Values Even though Nike have ethical dilemmas issue, but they all the while have practice their best practices and values in order to keep their corporate operating in good faith and as well provide positive contribution to the stakeholders and society. It is a duty for a corporation to contribute to society, best practices can in the form of charity, donation, sponsorship, and so on. With best practices, values can be added into the corporations reputation and image; it can increase the confidence and maintain the loyalty of the stakeholders toward the corporation. 4.1 Corporate Social Responsibilities Corporate social responsibilities (CSR) are the policy of the company itself to conduct social activities, such as donation, charity, sponsorship, community involvement, and protect of environment, to benefits their stakeholders. It is a process that a company makes positive contribution and impacts to the society to form a long term investment in a safer, better educated, more fairness community, which can create beneficial and stable circumstances to do business for the corporation (Crane and Matten, 2007). According to Nike annual report 2009, Nike is committed to CSR, they are driven to do not only is required by the law, but also what is expected of a leader. Donation is one of the Nikes compassion toward the society. Nike donated USD $1 million to the Lance Armstrong Foudation (LAF) on May 17, 2004. LAF and Nike were together launched the campaign of Wear Yellow Live Strong, to raise fund for LAFs backup support, education, public health and also their research Programs. Nike donations had led LAFs fund raised to additional millions of dollars through the sale of yellow wristbands. As of October 28, 2004, there are more than 20 million of wristbands being sold, this efforts benefits the LAF programs to help the people who living with cancer. Nike continued this contribution by carried out by selling the LIVESTRONG wristband in all the Nike stores and outlets. According to Crane and Matten, 2007, corporate social responsibility is differentiated into four aspects: economic, legal, ethical and philanthropic responsibilities. Nike is apply to philanthropic responsibilities by improving the education programs for the society community who with low income families. In April 2004, Nike is committed to Head Start, a National School Readiness Program that provides comprehensive education, health, nutrition and the services of parent involvement to the low income children and families. The contribution of USD $ 5.2 million from Nike has help Head Start Programs to provide a total of 2102 computers to reach thousands of kids and their families. Besides that, on Dec 14, 2004, Nike launched NikeGO Afterschool program associated with SPARK (Sports, Play and Active Recreation for Kids), this programs brings physical activity which including training and education plan. Nike as well donated the Nike products of equipment kits and other facilities to chi ldren age five to fourteen of the program. In order to expand the benefit to more community, Nike also launch the programs in a total of 42 sites in United States (http://www.knowmore.org). From Nike Sustainability report, Nike is trying to do their best in practice in how to doing the right thing and just and fair to all. When natural disaster happened, Nike expressed their sympathy by the helping communities who are affected by disaster with funding and product donations, in order to immediately replace what had been lost. However, Nike found that by donation, they did not always meet the needs of those affected at the right time or in the right ways. Nike had refine their approach, and they found that by supporting NGO partners, such as Mercy Corps and CARE (Cooperative for Assistance and Relief Everywhere), during the immediately consequences of a disaster through donation and supporting by Nikes employees who wanted to contribute to help the disaster victims. Nike as well concentrate in using the power of sport to assist young people who affected by natural disasters to overcome with the trauma of losing loved ones, their homes, their properties and sometimes even their communities. Moving Forward Program is created By Nike and NGO partners to overcome and help communities rebuild after the natural disaster. This program provided tools to teachers, trainers and parent to assist youth post-disaster through well-designed sports activities and counselling courses. This program as well has been implemented in many communities around the world, such as: Japan, China, Peru and Haiti. Nike is so passionate about the impact of the program and its adaptability that Nike has made it available online for any community or organization to practice. Besides that, Nikes employees who volunteer to involve in assisting to rebuild schools and community centres. For example, the earthquake happened in Haiti, January 2010, there are more than 1600 of Nike employees had made personal donations which totalled more than USD $170,000, after combined with Nike donation, the total of Haiti disaster relief was USD $450,000. Beside of this case, for Japan Tsunami in 201 1, Nike had contributed USD$1 million in cash and product in value of USD $250,000 to relief and rebuilding efforts to the disaster victims. From the CSR had done by Nike, Nike is applied to the Ethics of Duties. Ethics of Duties is defined as values judge by the morality issue no matter who is involved or profits and who is harmed by the principles (Crane and Matten, 2007). It is concerned with what people do, but not based on the consequences of their actions. Nike practiced CSR in their corporation is because there are doing the right thing, and also because its the right thing to do. Nike justify that CSR is an action by showing that it produced good consequences. 4.1 Corporate Governance Nike has made a commitment to improving business ethics by adhering to a Code of Ethics, which is a set of guidelines for worker health and safety, environmental responsibility, fair employment, and non-discrimination. Nike code of ethics for employees is called Inside the Lines; it is about the standards of conduct that Nike expect of all their employees. Nikes employees are required to verify that they have read and understand Inside the Lines annually (www.nikeresponsibility.com, 2011). Nike had set a global toll- free Alert Line for employees to report any suspected violations of the law or their code of ethics, all the details of the employees are confidential, this as well called as Whistle Blowing Act. Reported are not limited to any of the concerns around accounting, auditing or internal control are communicated to the Boards audit committee, which appropriate action is determined. This act is encouraged employee to be responsible to the company, by concern and aware what is actually happening in the company, and spelt out to the alert line in order to points out the violations, so that company will grow better and practised business ethics. Nike required the work-related activities of every employee must reflect the standards of honesty, loyalty, trustworthiness, fairness, and concern for others and responsibility. Nike expected employees to be sensitive to any situations that can badly impact Nikes reputation and are expected to use wise judgment and rational e in the way conduct business. This Code of Ethics applies to Nike itself and its worldwide subsidiaries (Nike Code of Ethics, 2011). In Nike code of ethics, they are committed to socially responsible practices; they are driven to do not only what is required by law, but also what is expected of a leader. Same expectations are applied towards all their business partners. Nike code of ethics covers contractors who manufacture Nike product. This code requires Nike partners management practices to respect the labour and employment rights of all employees, to minimize the impact on the environment, provide a safe and healthy work place, and promote the health and benefits of all employees. It is a responsibility for Nike team member to compliance with the Nike code of ethics (Nike Code of Ethics, 2011). From the code of export and import laws, Nikes policy is to comply with United States Anti-boycott laws. This law is intended to avoid Nike from participate in any action to support of a boycott imposed by one country upon a country that is friendly to U.S. This is strictly prohibited in Nike, Inc (Nike Code of Ethics, 2011). In the code of conflict of interest, Nike stated bribery and corruption is prohibited. A conflict of interest will rise when Nikes employee using Nikes reputation or name to gain personal interest from or to the companies that is doing business with Nike, this will results bribery or corruption. Employee not allows taking the opportunities to benefits themselves or others, and as well employees are never should compete with Nike. This code is protecting Nike to involve in bribery and corruption case which can adversely impact Nikes reputation and image. This code as well shown Nike make business decision with honesty and integrity, and they are considering their corporate objectives by right things and fairness is practiced by Nike to run their business (Nike Code of Ethics, 2011). In order to practice right and justice in Nike business, Nike set policy to compete fairly and must comply with antitrust and competition laws in everywhere they do business. All product development must meet business ethical standards (Nike Code of Ethics, 2011). Nike will not tolerate retaliation against to the employees who failure to comply with the Nike code of ethics. Any employees who been reported for suspected in violation of law or policy, investigation will be conducted. Appropriate action will be taken by Nike after the investigation to prevent future violations. Besides that, refer to local law or violation of the code of ethics, action taken might lead to termination of employment. Waiver of provision of the Nike code of ethics can only be made by the Board of Directors. It is only will be promptly disclosed to shareholders when required (Nike Code of Ethics, 2011). From the above code of ethics that Nike implemented, Nike obviously is practicing the ethics of right and justice. Ethics right and Justice is define as the natural rights, such as human rights, company rights, property rights and etc, that should be respected and protected in every single action (Crane Matten, 2007). By adhering code of ethics, Nike is practiced rights and justice for human rights (employee) and as well company rights (Nike itself). By conducting the code of ethics, Nike not only protects their rights as a corporation, but as well they respected the human rights of their employees. Nike treats all the employees and contractor as a whole, no one have extra benefits or extra authority, no matter who commit violations, action will be taken by Nike against the violations. 5.0 Conclusion Business ethics is very important to a corporation. By conducting ethical business, Nike will have avoided the ethical dilemmas which adversely impact to their image and reputation. When there is no ethical dilemma, then there will no compensation to be made, which will impact the Nikes financial performance. It is essential for Nike to practice business ethics; it let Nike to know what right thing to do and what the wrong thing not to do, such as: violation of human rights or laws. Business ethics can assure the corporation to survive; due to no criticism will lead to good reputation and good profitability.